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India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period. The brand with the Three Pointed Star made a strong comeback in sales after the initi...
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, tells TURN OF SPEED (TOS) about “the new normal,” how their product launches for this year remain unaffected, as well as how the response to their Digital initiative has been overwhelming. Read on... TOS: Tell us about the preparatory steps that you, at Mercedes-Benz, have taken in order to ensure that your employees who return to work are safe in your office and at the plant?&nb...
